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Managing Your Most Important Assest

Today, the most important asset that a professional carries with them is their professional (and personal) relationships… In other words, their human network. People are no longer loyal to [...]

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Google Adwords – “A Bridge to the Future”

Years back, I managed a lot of Pay Per Click advertising. It was a good add on to organic search and at that time, except for real estate, bidding on search terms was not real competitive for [...]

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Reputation Management – Before It’s Too Late

A common question I run into with small businesses is what do I do about a bad online review. Here are some things you can do to address bad reviews: Monitor: First you need to be aware they are [...]

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Yellow Pages RIP – Where Does the Small Business Go Now?

There can really be no argument that the Yellow Pages are on the way out. Some of the smaller market books have already been shut down and there have been a parade of businesses that have been [...]