Webcentric Marketing
(high tech and high touch)
The web is much more than just static websites. The center of your marketing program should be an effective Web 2.0 web site with dynamic content, but that is just the start. A effective marketing program will have an on and off web marketing service working in concert with your website. Some of the tools for an effective online marketing program can include social media, Web 2.0 website design standards, client driven web content, reliable and upgradeable web site hosting, creative email marketing, search engine optimization, and web site traffic programs.
Web 2.0 is about creating a more dynamic web site that enables creative collaboration through social media programs like Facebook, Twitter, YouTube, LinkedIn, etc. These tools foster online communities around professional and social interests. Dynamic website content that is easy to read and to navigate with current information and multimedia are what works now. Today’s marketing program puts the customer in control.
