Webcentric Marketing and Web 2.0
(high tech and high touch)
The web is much more that just static websites. The center of your marketing program should be an effective Web 2.0 web site with dynamic content, but that is just the start. A effective marketing program will have on and off web marketing service working in concert with your website. Some of the tools to an effective online marketing program can include social networking, Web 2.0 website design standards, client drive web content, reliable upgradeable web site hosting, creative email marketing, search engine optimization, and web site traffic programs.
Web 2.0 about creating a more dynamic web that enables creative collaboration through social networking programs like Facebook, Twitter, YouTube, LinkedIn, etc. These tools foster online communities around professional and social interests. Dynamic website content that are easy to read and navigate with current information and multimedia are what works now. Today’s marketing program puts the customer in control.
